Introduction: Selling overseas wine in China is truly not as simple as listing a product and selling it.
We served Infinity in launching the INFINITYBRANDSOLUTION Overseas Franchise Store (GIOL brand), completing the entire JD Worldwide onboarding, qualification review, and bonded warehouse fulfillment process. During this period, we encountered many challenges, including changes in counterpart personnel, dynamic updates to platform rules, and misalignment in multi-party coordination. We took many detours. Today, based on a real project, we break down the pain points, solutions, and complete process, providing reference for overseas brands and import merchants planning to enter JD cross-border business, so you can avoid pitfalls.
! Core Project Pain Points and Difficulties
I. Qualification Review: Requirements Are Not All Given at Once
Many review conditions are not fully listed at the initial stage. Platform requires penetrating verification of beneficial owners and historical equity differences, lengthening the cycle.
II. Multi-Window Coordination and Information Gaps
Different JD teams (wallet, product, warehouse) have inconsistent rhythms. High personnel turnover makes it easy to lose project background.
III. Hidden System Failures
JD Seller App frequently reports errors when uploading PDFs. The system upload fails even if the file is fine, blocking the review.
IV. JD Wallet Certification Is Easily Overlooked
NOTICE Many merchants mistakenly believe that once the store is opened, the wallet automatically becomes effective. Wallet certification is an independent review chain. If not passed, funds cannot be returned.
V. Alcohol SKU Review Is Cumbersome
Requires simultaneous matching of vintage, variety, alcohol content, and labels across all materials. A problem with one SKU delays the entire batch.
VI. Fulfillment Hides Major Pitfalls
Winery packaging (6 bottles) vs consumer purchase (1 bottle). Without single-bottle protection, damage rates are high.
VII. The New Business Itself Lacks Experience
Hidden platform rules and fulfillment details cannot all be predicted. Much work is explored while doing it.
✓ Corresponding Practical Solutions
| Pain Point | Practical Solution |
|---|---|
| Equity & Beneficial Owner Review | Collect establishment documents, partnership agreements; issue a unified equity structure chart, explain document differences in writing. |
| Multi-Window Coordination | Break down blockages: where it is stuck, who confirms, what is missing. Keep a record of all key communications. |
| PDF Upload System Errors | Organize documents and explanations into orderly image formats and resubmit. |
| Wallet Certification Pitfalls | Advance store qualification and wallet certification in parallel. Do not wait until the store is completed. |
| Multi-SKU Alcohol Review | Create an information checklist, cross-verify materials; prioritize getting one SKU through first to summarize experience. |
| Logistics and Bonded Fulfillment | Assign dedicated person to track the entire chain; finalize single-bottle damage-proof solutions in advance. |
| Lack of Experience | Sort out a complete business plan early; accumulate records of rejections for future reuse. |
➔ JD Worldwide Store Landing Process
Key point: Submitting materials ≠ successfully opening a store. There are 7 complete stages.
1. Early Business Planning (Before Onboarding)
Determine entity, brand selection, and division of labor. Collect basic trademark and authorization materials.
2. Store Onboarding & Platform Qualification Review
Submit company and trademark documents; supplement documents through multiple rounds until approved.
3. JD Wallet Independent Certification [Parallel]
Independent review channel. Submit full set of equity materials to open payment collection.
4. Alcohol Products Reviewed and Listed One by One
Prepare multi-angle real-shot materials; align materials from three parties SKU by SKU.
5. International Logistics + Bonded Warehouse Entry
Follow up on transit and customs; implement single-bottle order shipping protection solutions.
6. Official Sales Launch
The store goes online and generates real consumer orders.
7. Later Operations & Brand Expansion
Manage inventory, after-sales, and data review; expand new brands using accumulated experience.
Summary
The difficulty of cross-border store opening often lies not in the explicit rules, but in hidden issues in review, coordination, systems, and fulfillment.
Overseas wineries generally have a misconception: they think once goods are handed to the platform, they can be sold. In fact, there is a long chain of high-risk practical work in between.
Our value is breaking down complex problems into actionable to-dos, helping overseas brands truly land their products in the Chinese market and complete real transactions.
This article is based on a real project review of the INFINITY GIOL JD Overseas Franchise Store. Feel free to share.
Post time: Oct-16-2026